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At ELBA Concept, we believe in redefining the way modern women experience fashion and functionality.


Our Story


Dina Ding, an artist and dancer with a deep passion for fine arts, design, and creativity, spent years mastering brand management in the fashion industry. Her expertise in global brand strategy and cross-cultural business development led her to collaborate with Thierry de Baschmakoff, a visionary creative director renowned for his work with Dior and other prestigious luxury brands. With decades of experience in luxury product development, Thierry had also successfully launched multiple high-end fashion brands and products into the market.

Drawn together by a shared vision, Dina and Thierry set out to create something beyond the ordinary, a bag that was more than just an accessory, but a fusion of artistry, innovation, and functionality. This vision led to the birth of ELBA Concept, a brand that redefines modern luxury with modular handbags that seamlessly blend French refinement, savoir-faire, and timeless craftsmanship.

Rooted in adaptive ease and effortless travel, ELBA Concept bags are designed to transform from 3D to 2D, maximizing space without sacrificing elegance. Each piece is meticulously crafted to enhance everyday journeys, whether navigating city streets or embarking on global adventures.

With Dina’s Chinese heritage and Thierry’s French design influence, ELBA Concept is a harmonious blend of East and West, merging oriental and occidental elegance—a true celebration of cross-cultural artistry in the world of fashion.

Meet the Founders

Dina Ding

Founder & Brand Ambassador

  • International Brand Management Expert
  • Cross-Cultural Business Development Specialist
  • Experienced in launching and scaling fashion brands globally
  • Artist and Dancer - Passionate about fine arts, design, and creativity

Thierry de Baschmakoff

Artistic Director

  • Luxury Brand Expert and Designer
  • Founder and artistic director of his design agency since 1985
  • Former Creative Director for Dior and other high-end fashion houses
  • Specialist in product development and brand creation

Vision

Elegant Life by Art:Dina Ding & Thierry de Baschmakoff’s Vision

A handcrafted line of iconic,

functional accessories born of

Passion for travel, Minimalism,

High-quality Design and Materials.

A future vision for the modern

woman—elevating everyday

journeys.

For the chic nomad—fusing art,

utility, and timeless allure.

Introducing our new

Bowling Collection—Carry less,

travel elegantly, arrive in style.